<----> <----> Virtual Focus Groups - Saville Assessment

Virtual Focus Groups

The fastest way to connect employees and get the rich insights of a focus group.

Virtual Focus Groups provide an ideal platform to dive deeper into issues highlighted in a survey and have an open conversation that makes employees feel included and heard.

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Virtual Focus group examples on mobile and laptop screens

What Are Virtual Focus Groups?

Virtual Focus Groups help organizations make the shift from an employee listening strategy to an employee insights strategy.

The online format provides a cost-efficient, effective and highly-scalable solution. They make it easier than ever to get an in-depth, immediate understanding of the issues behind survey results and an authentic insight into what employees are really thinking and feeling.

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Why Use Virtual Focus Groups?

  • More cost-effective and efficient than in-person focus groups
  • Work-relevant for today’s hybrid environment
  • Highly scalable allowing you to gather up to 1000 perspectives per session
  • Combines the research of a workplace survey with the flexibility and depth of a focus group
  • Removes biases by people who can dominate the conversation, giving everyone an equal voice
  • Participant anonymity encourages truthful insight
  • Positive participant experience and seamless moderator experience
  • Available in over 20 languages
Virtual focus group example on a laptop
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How Does It Work?

Step 1: Prepare
  • Meet to discuss key areas of focus for VFG
  • Schedule VFG and invite participants
  • Collaboratively develop discussion guide using WTW best practice questions
  • Define demographic segments
  • Take part in a ‘dry-run’ session to get a feel for the experience and test the platform
Step 2: Live
  • Experienced WTW consultant will moderate the session
  • Participants will answer questions and vote on their colleagues’ responses
  • You will help drive the conversation as an observer
  • Questions can be asked from the discussion guide or on the fly during the session
  • See comments and responses come through and utilize analysis features in real-time
Step 3: Report
  • Completed conversation dashboard with analysis features available after session ends
  • WTW will develop high-level thematic report detailing findings of the session
  • Results discussion meeting

What Do Our Clients Say?

“What a great way to have a focus group”

“This is a great way to gather feedback”

“Enjoyed doing this, good that is anonymous as seen some very truthful answers”

“[The HR Director] participated and she absolutely loved it!”

Want to know more?

Please complete the form below to request further information, schedule a Virtual Focus Group demo, or arrange a call-back.

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